Crop production is highly rice-centric in Bangladesh and, although economically rational, is risky and arguably unsustainable (1). Crop diversification emerged as an important strategy for achieving sustainable agriculture in Bangladesh (2). On-farm trials were conducted to evaluate new cropping patterns in the Rangpur district and promote crop diversification among smallholder farmers. This brief summarizes the results from post-intervention outcomes in farmer behavior covering a) preferred cropping patterns among farmers; b) perceived benefits, challenges, and transaction costs of crop diversification, and c) market awareness among on-farm trial farmers. Data were collected through face-to-face interviews in the Rangpur district.