AgriNet connects farmers with improved seeds, processes grains for diverse markets, and collaborates with CIMMYT and NaSARRI to align research with market needs and boost agricultural productivity. At the heart of the agricultural sector, grain off-takers/processors play a crucial role in ensuring that farmers have access to quality seeds that can increase productivity and improve livelihoods. One such processor, AgriNet in Uganda, led by Paul Nyande is deeply involved in managing the complex dynamics of seed and grain production, market demand and variety turnover making a significant impact on both the farming community and the wider agricultural market. AgriNet is known for its role in grain and legume markets. The company buys a range of grains and legumes, including sorghum, finger millet, soybeans, and maize. After buying these commodities from farmers, the company adds value by processing and packaging them for a diverse market. Their customers range from markets that demand raw grain to high-end consumers who buy blended flour for products such as porridge. AgriNet operates its own milling facility, enabling it to efficiently meet the needs of these different markets efficiently. Variety turnover is central to the processor’s work. Over time, crop varieties that have been in use for 30 or 40 years become less relevant as new research leads to the development of improved varieties. These newer varieties are better suited to evolving market needs, offering traits that align with current preferences for drought tolerance, disease resistance, and higher yields.