Market Intelligence is shaping the future of food systems

To drive impactful change in food systems, CGIAR’s breeding programs are evolving to be more market-driven, ensuring new crop varieties better meet the needs of farmers, consumers, and processors. The challenge? Delivering breeding outputs that maximize return on investment (ROI) and contribute effectively to CGIAR’s five Impact Areas: nutrition, poverty reduction, climate resilience, gender equality, and environmental health.

Enter the CGIAR initiative on Market Intelligence—a transformative approach that prioritizes product design and breeding investment based on thorough market insights.