Market Intelligence
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Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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Market intelligence area of work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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Unlocking agricultural insights: Introducing GloMIP Impact Portal for crop improvement research
13.12.24by Bert Lenaerts, Dino Badayos, Neale Paguirigan, Valerien Pede Crop scientists and social scientist…
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Exploring rice millers' preferences in Kenya
13.12.24Multistage rice mill, Mwea, Kenya. by Melanie Connor, Arelene Malabayabas, Arielle Rafanomesantzoa, …
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How maize seed companies use market intelligence
18.03.24(Photo: Seed marketing workshop participants, Nairobi, 22 November ,2022) Pieter Rutsaert, Pauline M…
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Coordination between crop breeding and market intelligence: Groundnut in Tanzania
18.03.24Pieter Rutsaert, Biswanath Das, Jason Donovan, Lila Train Social science in CGIAR has a history…
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Let’s cook!
18.03.24Berber Kramer, Carol Waweru Smallholder farmers are both producers and consumers, often growing what…
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GloMIP and Breeding Portal: How do they interact?
18.03.24Neale Paguirigan, Matty Demont, Bert Lenaerts, James Montecillo, Ewan Richardson, Laura Knogler, Pet…
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Refinements to sweetpotato market segmentation
18.03.24(photo: Mike Licht NotionsCapital.com) Diego Naziri, Reuben Saali, Agnes Gitonga The identification …
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Opportunities for market intelligence to inform discussion on TPP refinements
18.03.24Jason Donovan, Agnes Gitonga, Dean Muungani, Peter Coaldrake, Mercy Mbugua, Matty Demont, Sika Gbegb…
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IRRI and AfricaRice collaborate on developing and delivering improved and localized rice varieties to smallholder farmers in Africa
18.03.24-
Food security
As a continuation of accelerating and modernizing the breeding programs through the Accelerating Gen…
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Rice breeding research becomes globally integrated
12.02.24CGIAR has launched a major new crop-focused global breeding research program that brings together it…
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Market segmentation and Target Product Profiles (TPPs): Developing and delivering impactful products for farming communities
30.01.24CIMMYT is actively engaging a wide spectrum of stakeholders to define and harmonize target product…
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