Market Intelligence
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Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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Market intelligence area of work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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Unlocking agricultural insights: Introducing GloMIP Impact Portal for crop improvement research
13.12.24by Bert Lenaerts, Dino Badayos, Neale Paguirigan, Valerien Pede Crop scientists and social scientist…
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Exploring rice millers' preferences in Kenya
13.12.24Multistage rice mill, Mwea, Kenya. by Melanie Connor, Arelene Malabayabas, Arielle Rafanomesantzoa, …
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Market Intelligence breaks new grounds with GloMIP launch
11.07.24The CGIAR Initiative on Market Intelligence launches GloMIP, a global public platform for sharing ma…
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Market Intelligence to present GLOMIP at ICAE 2024
28.06.24The CGIAR Initiative on Market Intelligence will be leading the discussion on technological and inst…
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Are dual purpose crops a breeding priority? The case of cassava
28.06.24Jonathan Newby Seed product market segments and consumer market segments The CGIAR Initiative on Mar…
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Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT
28.06.24Agnes Gitonga, Wuletaw Tadesse, Velu Govindan, Jason Donovan The initial seed product market segment…
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Pepper market segment validation workshops in Benin and Tanzania
28.06.24Photo: Presentation of habanero segments in the field of Cotonou, Benin. Derek Barchenger, Herbaud Z…
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GloMIP’s Impact Opportunities Portal empowers evidence-based decision-making
28.06.24Bert Lenaerts, Matty Demont, Neale Paguirigan, Ruvicyn Bayot The GloMIP Impact Opportunities Portal …
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New framework for qualitative behavioral intelligence research
28.06.24Photo: Women’s focus group in Amhara state, Ethiopia (credit, Zemen Alayew) Martina Cavicchioli, B…
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Target product profile development based on market segment status
28.06.24Agnes Gitonga, Jason Donovan, Dean Muungani, Peter Coaldrake Seed product market segments (SPMSs) re…
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