Market Intelligence
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Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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Market intelligence area of work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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Unlocking agricultural insights: Introducing GloMIP Impact Portal for crop improvement research
13.12.24by Bert Lenaerts, Dino Badayos, Neale Paguirigan, Valerien Pede Crop scientists and social scientist…
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Exploring rice millers' preferences in Kenya
13.12.24Multistage rice mill, Mwea, Kenya. by Melanie Connor, Arelene Malabayabas, Arielle Rafanomesantzoa, …
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IRRI researchers capture consumer insights on low glycemic index rice in ongoing market study
22.10.24-
Nutrition
Lead researcher Marie Claire Custodio discusses the auction mechanics to participants. (Photo by Jho…
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Five ways crop breeding can benefit rural women
14.10.24-
Gender equality
Five ways crop breeding can benefit rural women Updated version. Originally published in 2021 on…
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Sorghum market segments: What are farmers’ needs for seed products in Tanzania?
02.10.24(Photo) Sorghum PDT meeting in Morogoro, June, 2023. by Mercy Mbugua, Pieter Rutsaert, Harish Gandi,…
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Market intelligence initiative joins top agricultural economics experts at ICAE 2024
02.10.24(Photo)A session during International Conference of Agricultural Economists (ICAE)- New Delhi, India…
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Supporting data-driven proposal development through GloMIP
02.10.24Using GloMIP in proposal writing is crucial for identifying the geographies and even the populations…
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Kenya’s pigeon pea market
02.10.24by Susan Kairu, Agnes Gitonga, Ganga Rao Nadigatla, Rael Karimi, Harish Gandhi Pigeon pea is…
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Drylands crops elevating product design team’s role toward impactful product selection
02.10.24(photo) PDT members during field evaluation in Katumani, Kenya by Pieter Rutsaert, Agnes Gitonga, Ma…
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AfricaRice kicks off rice market intelligence surveys in Liberia
01.10.24Liberian rice farmer participating in a Seeds4Liberia project survey.(Photo courtesy of AfricaRice) …
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