Market Intelligence
The CGIAR Initiative on Market Intelligence brings together strategic information on future crops, market segments and trait priorities aligned to the needs and preferences of farmers, agri-business and consumers.
Featured News & Events
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news
Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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news
Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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news
Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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news
Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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news
Market intelligence area of work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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news
Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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news
Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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news
Unlocking agricultural insights: Introducing GloMIP Impact Portal for crop improvement research
13.12.24by Bert Lenaerts, Dino Badayos, Neale Paguirigan, Valerien Pede Crop scientists and social scientist…
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news
Exploring rice millers' preferences in Kenya
13.12.24Multistage rice mill, Mwea, Kenya. by Melanie Connor, Arelene Malabayabas, Arielle Rafanomesantzoa, …
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Featured Resources
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publicationEliciting Farmers’ Rice Trait Preferences in Southern Asia and South-eastern Asia through the Investment Game Application
05.08.24 -
publicationConsumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
18.06.24 -
publicationSeed product requirements of the potato-processing industry in Eastern Africa : Implications for CGIAR market segmentation and target product profiles
05.06.24 -
publicationAt the ground level : Accounting for farmers’ perspectives and inclusion issues in seed promotion
03.06.24 -
publicationMaize farmers acquire early-maturity seed across production environments
16.01.24
Where We Work
The Initiative works across the CGIAR regions of West and Central Africa; East and Southern Africa; Latin America and the Caribbean; South Asia; and Southeast Asia and the Pacific.
