CGIAR Research
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Reaching millions with climate tips via reality TV in Zambia
A farm improvement show called 'Munda Makeover' delivered climate-smart tips, backed by CGIAR science, to 3 million viewers a week.
The free-to-air reality TV show, facilitated and co-funded by CGIAR Initiatives and Centers, aimed to share knowledge about climate information services (CIS) and climate-smart agriculture (CSA) with smallholder farmers, to help them solve real-life problems.
In each 26-minute episode, presenters and experts would accompany a smallholder farmer to a family plot to hear about a challenge they were facing. The hosts would then demonstrate practical solutions that could be carried out by the farmers, and by viewers at home.
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